Administrative Sciences

All Items

• Impact of misleading social media advertising on adherence to treatment for chronic non-communicable diseases

  Marjorie Alejandra Zambrano Remache, Andrea Esthefania Ashqui López, Margarita Quesada Fernandez, Alexandra Geovanna Flores Martinez, Cristina Maricela Silva Herrera Silva Herrera

  913-931

• Influence of political ads on YouTube on the Ecuadorian presidential voting decision 2025: A study in Limón Indanza

  Freddy León, Jéraldy Castillo, Jennifer Sarmiento, José Jara

  574-591

• Influencer marketing as a strategy to build trust in e-commerce: A study of Mercado Libre in Latin America

  Nelson Salgado Reyes, Rommel Ponce Morales, Milton Altamirano Pazmiño, Pamela Fajardo Vanegas

  16-26

• Influencer Marketing: A Strategy to Strengthen Business Sustainability in the City of Quito - Ecuador

  Edgar David Baquero Zúñiga, María Fernanda Baquero Zúñiga

  119-133

• Innovation In Micro-Enterprise Sector Management: A Scrum Plus-Based Approach

  Stephanie Nathaly Espinoza Sánchez, Lizbeth Suárez Morales

  647-668