Baquero Zúñiga, Edgar David, and María Fernanda Baquero Zúñiga. “Influencer Marketing: A Strategy to Strengthen Business Sustainability in the City of Quito - Ecuador”. CONECTIVIDAD 6, no. 4 (October 31, 2025): 119–133. Accessed November 7, 2026. http://200.63.107.229/ojs/index.php/ISTER/article/view/378.