Zúñiga Vásquez, F. G., Mora Poveda, D. A., Arroba, E. M., & Lescano Guerrero, D. J. (2026). Towards intelligent digital marketing: Proposals for training and ethical use of AI. CONECTIVIDAD, 7(1), 125–146. https://doi.org/10.37431/conectividad.v7i1.330