Rodríguez Naranjo, B. Y., Duque-Romero, M. V., Moncayo Cueva, H. L., Reinoso Valdez, E. L., & Vásquez Toledo, M. T. (2025). Factors that affect the sustainability of small businesses in Ecuador. CONECTIVIDAD, 6(1), 92–105. https://doi.org/10.37431/conectividad.v6i1.169