Administrative Sciences

All Items

• Towards intelligent digital marketing: Proposals for training and ethical use of AI

  Freddy Giovanni Zúñiga Vásquez, Diego Alejandro Mora Poveda, Edison Manuel Arroba, Darío Javier Lescano Guerrero

  125-146

• Trends and evolution of research in strategic management: A bibliometric analysis of Latin American output in Scopus (2015–2025)

  Luis Alberto Moreno Riquero, Cristhian Moreno-Riquero, Liliana Suatunce-Vega, Johanna Celorio-Martinez

  e424

• Trends and Thematic Connections among Social Economy, Social Innovation, Social Entrepreneurship, and Sustainable Development: A Bibliometric Analysis (2009–2024)

  Mariana De Jesús Carvajal Lita, Juan Carlos Anaguano Pérez, Wilfrido Alejandro Garzón Puetate

  197-215

• Use of digital technologies and their impact on the business management of micro-enterprises in Ambato

  Freddy Rodolfo Lalaleo Analuisa, Judith Viviana Cando Pilatasig, Diana Maribel Cañar Jiménez, Silvia Paulina Maldonado Mangui

  94-115